PayDay Press
& Media Kit
Everything you need to write about PayDay — New Zealand's automatic pay splitting app. Boilerplate, logos, founder bio, and quotes ready to use.
About PayDay
Company boilerplate — ready to copy and paste
PayDay is a New Zealand personal finance app that automatically splits your pay across multiple bank accounts the moment it lands. Instead of logging into banking every payday to move money into bills, savings and spending accounts, Kiwis set up their splits once in PayDay — and the app handles the rest, every single payday, in real time.
The problem PayDay solves is familiar to almost every New Zealander: money arrives in one account and quietly disappears before you've had a chance to divide it up. Traditional automation tools — standing orders, scheduled transfers and banking rules — are brittle, require precise dates, and break the moment pay is late, early, or a different amount. PayDay replaces that fragile setup with a system that watches for your pay and reacts to it, not the calendar.
PayDay is built natively for New Zealand using open banking infrastructure from Auckland-based Akahu, giving it read-only access to accounts at ANZ, ASB, BNZ, Kiwibank and Westpac. Because PayDay never stores banking credentials and never moves money without user consent, it offers a level of security and trust that overseas finance apps can't match in the NZ market. The company is headquartered in Auckland and is currently pre-launch with a public waitlist at payday.nz.
Quick Facts
At-a-glance details for reference.
- Founded
- 2023
- Headquarters
- Auckland, New Zealand
- Founder
- Jason Poonia
- Category
- Personal Finance / FinTech
- Banks Supported
- ANZ, ASB, BNZ, Kiwibank, Westpac (and expanding)
- Open Banking Partner
- Akahu
- Pricing
- Free plan + Pro at NZ$4.99/month
- Status
- Pre-launch, waitlist open
- Website
- payday.nz
Founder Bio
Available for interviews and commentary on NZ personal finance, open banking, and FinTech.
Biography
Jason Poonia is the founder of PayDay, New Zealand's automatic pay splitting app. Based in Auckland, Jason has spent his career at the intersection of technology and product, building digital tools that make everyday tasks simpler for small businesses and consumers.
He started PayDay after repeatedly hitting the same wall that most Kiwis know too well: the "pay yourself first" rule is brilliant advice, but almost impossible to execute consistently when it relies on remembering to log into banking on payday. With New Zealand's open banking ecosystem finally mature enough to detect deposits in real time, Jason set out to automate the rule that every personal finance expert recommends — and make it a default, not a discipline.
Jason is available for interviews and commentary on personal finance, savings behaviour, open banking, and the NZ FinTech landscape.
Download Assets
Logos, screenshots and brand assets. Free to use in editorial coverage of PayDay.
PayDay Logo (PNG)
Primary logo on transparent background. Suitable for web and light backgrounds.
DownloadApp Preview Image
Hero image of the PayDay app interface. Use for editorial articles and previews.
Download
Need a specific asset or higher-resolution file? Email hello@payday.nz.
Founder Quotes
Pre-written quotes from Jason Poonia that you can lift directly. For bespoke quotes or interviews, get in touch.
"Every payday, thousands of Kiwis go through the same ritual — log into banking, do the maths, move the money. One busy week and a bill gets missed. PayDay fixes that by making the split happen automatically, the moment pay lands."
Jason Poonia, Founder, PayDay On why New Zealand needs automated pay splitting
"What makes PayDay possible right now is Akahu and New Zealand's open banking stack. We can detect a pay deposit in real time across the major banks, with read-only access, so users never have to share their login details with us. That wasn't technically possible for a local team five years ago."
Jason Poonia, Founder, PayDay On the role of open banking
"The best personal finance advice in the world is 'pay yourself first' — but it relies on willpower. Our job at PayDay is to make that rule run on autopilot, so saving isn't something you have to remember, it's just something that happens."
Jason Poonia, Founder, PayDay On PayDay's bigger vision
Get in touch
For interviews, comment requests, or anything else — email us directly. We respond to media enquiries within 24 hours on business days.
Based in Auckland. All times NZST / NZDT.
FAQ for Journalists
Common questions we get from media, answered upfront.